October 19, 2011 § Leave a comment
I think it says something that the YMCA, in spite of being largely inactive on Facebook, still managed to get 24k fans.
Craig Newmark, founder of Craigslist and CraigConnects, published some interesting statistics pertaining to how non-profits use social media to further their goals. In this study, Newmark focused on which non-profits are using Facebook the most and who is using social media most effectively. It is also interesting to see if there is a correlation between the highest earning charities and their activity on these web related resources.
Here are some interesting findings from this study posted on Marketwatch.com:
- 92 percent of the top 50 nonprofits have at least one social media presence on their website homepage.
- PBS is the nonprofit organization with the most followers on Twitter – 840,653.
- The nonprofit following the most people on Twitter is the American Cancer Society – 200,522.
- The American Red Cross was the first organization on the list to create a Twitter account.
- Food for the Poor is the most talkative nonprofit…
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